Monroe Truck Equipment Creates Dedicated Municipal Division

Aug 18, 2021

Monroe Truck Equipment is proud to announce our new Municipal Division. We’ve created a dedicated sales team, expanded our municipal campus at our headquarters in Monroe, WI, and updated our branding to distinguish this division within the snow and ice industry. 

“Our goal is to make it easy to business with us. We strive to deliver the best value in the industry, and knew we needed to provide a simpler buying experience.” 

Andy Holverson | VP of Sales – Municipal Division

Monroe Truck Equipment has long been trusted as one of the best custom upfitters in the industry.

In addition to a new team, facility,  and website dedicated to the commercial work truck industry, we’ve also updated our classic look to better align with the direction we’re moving Monroe Truck Equipment: forward. 

Our new logo features a strong and bold “MONROE” visually carrying the impact from our old logo. The icon is a customized ‘M’ reflecting our ability to customize for our customers, and is a visual nod to our industry that is reminiscent of a tire track.



We rebranded the organization to create clarity and distinction between our three divisions: Commercial, Municipal, and Corporate. Commercial customers will experience a strong, confident orange. Municipal customers will see a visibility green to reflect their commitment to the safety of their communities. Monroe Corporate and Careers takes up a rich, salt-of-the-earth goldenrod to showcase the steadfastness and stability of our team. 

“We have the same dependable snow and ice management truck equipment that the industry has come to rely on, but with a look and feel that better aligns with the direction we’re moving Monroe Truck Equipment: forward,” said Amanda Field, Marketing Lead at Monroe Truck Equipment, Inc.